Digital marketing and branding have completely revolutionised the way of marketing for various levels of enterprises be it small or large scale. It's 2017 - we now see an increased interest and engagement in social media across diverse age groups, digital transactions, online malls and marketplaces, even online banking is now an entirely different ball game as it's gotten to a point where people are more inclined towards the cashless trend.
With all of these rising trends in digital in 2017, it comes as no surprise that companies and organizations have recognized the effectiveness of online marketing and have taken advantage of digital marketing and branding to expand and market their businesses across the globe reaching out to people that probably would have been impossible to reach before.
Together with Katie Chung, Belinda Esterhammer identified the top 4 digital branding and marketing trends in 2017.
1. Another Matrix movie or is this Artificial Intelligence (AI) thing the future?
The rise in online and digital marketing shed light on various tools proofing that digital marketing has come to stay for good. We now have algorithms that can help publishers generate content. How about good SEO (Search Engine Optimization) and bad SEO? AI has helped marketers balance SEO, SMM (Social Media Marketing) and even UX (User Experience) to reach out to targeted potential clients.
It doesn’t stop there - we now have AI to determine user search experience and even provide them with GPS based SEO content. This way, as a publisher, you can target an audience and know that you're targeting the right people.
2. I am on social media, therefore I am.
The biggest game changer in the marketing world is no doubt social media. Every passing day, the results marketers and publishers receive from social media is overwhelming. We’ve seen the emergence of the big guns such as Facebook, Twitter, Instagram, Snapchat and Pinterest. Investing in social media so as to make the most out of these powerful networking sites is vital for every marketer.
You want to promote a hair product or a newly launched gaming gear? If you are not already doing it, use social media to engage and reach out to people interested in what you’re offering. With paid ads, you can reach out to more people, target a particular audience and increase your sales.
3. No one is watching cute cat videos anymore, its business now!
Nothing against cute cat videos, but it’s 2017!
There is a big shift from articles and tabloids to videos. We're in the visual marketing era. People are moved faster by what they can see. That viral video you watched yesterday, what made it ‘viral?’ It’s clearly because of it’s a video. In fact, Cisco’s Visual Networking Index predicts that by 2020 Internet video streaming and downloads will account for 80% of all consumer Internet traffic.
YouTube is one of the biggest video platforms. Publishers and marketers create compelling brand videos that are engaging to users and help to inform them of the products and services that are offered. People want to connect with your brand, and one of the ways of building that trust is by giving them a visual representation of your brand and something that they can relate with. Combining these high quality videos with some ads could just be the breakthrough your business needs. A funny example with over 24 Million YouTube views is this video from the Dollar Shave Club.
4. The Internet knows it all.
If you are familiar with the latest developments and trends in the digital world, you know all about big data and real-time analytics. These are tools to help marketers see, understand and predict the digital behaviour.
Previously, it was difficult to know the data of people who are interested in a product or service. Now, marketers can gather data and understand the behaviour, search patterns of their clients, determine and predict the market and use this information to better structure their marketing methods. Using this data helps marketers and publishers to become responsive to client's needs and helps them to be one step ahead of the competition by being dynamic and knowing what their customers want.
Today’s digital and marketing world is run by marketers and publishers who are ready to adapt to the various changes and trends.
Is there any other current top trend that you think should be mentioned? Please drop a comment below and let us know.
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